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Meet Slate:

The Best CMS For SEO & Online Performance

Slate is the best CMS for SEO, designed to supercharge your website's performance. With powerful tools to optimize and update your content effortlessly, Slate ensures your site is set up for long-term success in search engines, generative AI platforms and lead generation.

How Slate CMS Stands Out As A Superior SEO Solution

Slate CMS was built with SEO, security and usability in mind, becoming a premier SEO-friendly CMS for businesses looking to gain organic traffic and achieve results. Designed to maximize content visibility, Slate excels in both search engine optimization and generative AI—or engine—optimization (GEO) for visibility on platforms like ChatGPT and Gemini. The Slate CMS is built and maintained by experienced developers working alongside an in-house digital marketing team up-to-speed with the latest SEO best practices. Solidifying Slate as the best CMS for SEO, the platform includes an exclusive SEO crawl tool called Webity that evaluates content based on key SEO criteria search engines like Google look for when ranking content. That way, you know if pages are in good SEO shape before publishing.

Client Success Stories

ITA Group

ITA Group takes full advantage of Slate’s custom web design StaX designed and built by Slate developers, who worked alongside ITA Group’s team to implement modular StaX they could use to create custom page layouts across their site. Flexible StaX empower ITA Group to continue creating unique designs with the same visually striking quality throughout their site without the need for ongoing design consultation. Slate simplifies custom content creation to put your brand's best foot forward on every page.

Des Moines Airport

The Des Moines Airport was already a seasoned user of Slate when they underwent a site redesign to reflect a physical rebrand and ongoing construction to their facility. But thanks to Slate’s clean code and scalable infrastructure, their website wasn’t under construction for long! The airport’s new look integrated seamlessly with custom APIs already built into their site, saving the need to invest in a full rebuild. Plus, modular StaX design blocks enabled their team to create new, branded page content quickly for a seamless user experience.

On With Life

Full of errors, difficult to update and unintuitive to navigate from a user perspective, WordPress was creating more problems than solutions for On With Life’s website. To make matters worse, their team was charged hundreds of dollars every time they submitted a support ticket. Enter Slate, a simplified yet scalable CMS for easy updating. On With Life is able to leverage Slate’s StaX to build fresh content without adding errors to their site. And Slate’s team of developers is always just a phone call or text away for friendly support!

Customizable CMS Enabling Exponential Potential

One of the things businesses love most about Slate is that it’s a customizable CMS not constrained by the limitations of a plug-in based website. In order to accommodate the creative and custom web designs of businesses of all shapes and sizes, Slate CMS has options to expand functionality, whether it’s a special tool, event system, API connection or another one-of-a-kind feature to suit your team’s needs. Slate makes it come to life as a customizable CMS solution.

Editor

WYSIWYG Content Editor

Slate comes equipped with a “what you see is what you get” (WYSIWYG) content editor to allow users to visually edit web pages formatted exactly as they will look on the live website. Whether you need to add a variety of headings, CTA buttons, images or videos, the WYSIWYG editor simplifies content creation and lets you see how your page will look before making it live.

Permissions

User-Level Access (Permission System)

Adjust user roles based on job title, department or responsibility by assigning user-level access to each account, securing your CMS with people you trust. Decide which sections of the site users can access and edit and what admin roles they have access to. User role permissions can be edited at any time if roles or responsibilities change.

Media

Media Library

Organize images, videos and documents in Slate’s media library. You can create custom folder structures or use the search bar to quickly find the multimedia file you’re looking for. If your image isn’t looking quite right, use the image editor to resize, rotate, compress or crop your photos to make sure they fit perfectly on your page.

Customization

Customizable Functionality

Whether you need an event system, job board, API connection or another out-of-the-box tool, Slate’s customizable CMS functionality can turn your unique needs into reality. If you’re confined by limitations within your current CMS, Slate provides the freedom to create solutions for your creative ideas.

Dashboard

CMS Homepage Dashboard

Slate’s homepage dashboard lets you view recent activity, create shortcuts and see recent analytics data. Slate CMS connects to platforms such as Google Analytics 4 to provide a snapshot of your overall brand performance, including engagement rate, most visited URLs and top sources of traffic.

Security

Advanced Security

The security of your website is continually important as cyber crime continues to escalate worldwide. Slate routinely increases security measures to protect user data and avoid a potential breach. With secure hosting, continual network and security testing and web application firewall (WAF) and content security policy (CSP) capabilities, Slate is designed to protect your online assets as well as your business reputation.

Updates

Future Improvements

Just as the digital marketing world is ever-evolving, so is the Slate CMS! Slate undergoes regular updates based on SEO best practices, security enhancements, user experience improvements and more. If you’re interested in learning about Slate’s recent updates, visit the features and updates log.

Slate 101: Exclusive CMS Tools

StaX For Modular Web Design

Slate uses modular web design blocks to provide enhanced flexibility for editing page designs and updating content. Modules manage content within specific areas of a page and can be tailored to fit content needs. Whether you have an active marketing team creating new pages regularly or need a simpler layout for occasional updates, Slate’s StaX CMS modules offer versatile solutions centered on building your brand one block at a time.

Custom Apps

Break the shackles of your current CMS with Slate’s custom apps expanding creative capabilities for your business. As a customizable CMS solution, Slate offers custom web applications built directly into the functionality of your CMS. Need an article system to display your expertise or a news system to spotlight exciting business developments? What about a location system to showcase local appeal? Slate has a custom app for that!

Webity SEO Crawl Tool

Webity captures the core SEO elements search engines like Google look for when they determine the most authoritative content to rank in search results. With strategic insights about your page’s SEO health built directly into the page editor, your marketing team can publish content confidently knowing each page checks all the boxes for SEO success. Exclusive features like Webity are what make Slate the best CMS for SEO-focused businesses.

Q: How Does A CMS Help With SEO?

Q: How Does Slate CMS Differ From WordPress & Other CMS Solutions?

Q: Who Owns My Slate CMS Website?

Control Content With Slate, A Customizable CMS Uniquely Positioned To Ensure SEO Compliance

Having an efficient, SEO-friendly and customizable CMS is one of the most important tools you can invest in for digital success. Whether you have a large website with lots of custom functionality or a simple layout across a handful of pages, Slate can provide the tools you need to meet business marketing goals. Fill out the form below to learn more about Slate, the best CMS for SEO, or to schedule a content management system demo!